In a country where practically every region has a signature bratwurst, you should expect more than one festival celebrating this beloved delicacy. The most popular, however, is the one in the historic city of Vigan, where it occurs every late January.
Vigan longganisa is arguably the most distinct variety as far as local sausage is concerned. The short, plump links have a yellowish tinge and comprise garlic-seasoned pork, since the city is also well-known for its garlic. Traditionally, it’s cooked in a pan of water, which then evaporates to allow the hot longganisa to cook further in its fat. Its flavor is brought out better with a saucer of Ilocos’ vinegar.
Because it is incredibly representative of Vigan’s culture, the government actively promotes this pork sausage extensively in its tourism and commerce efforts. One of these initiatives included the Longganisa Festival, which began over a decade ago. Its date coincides with the city’s anniversary and the feast day of St. Paul, the area’s patron saint.
Like most Philippine fiestas, the Vigan Longganisa Festival is a display of street fairs and dances, culinary contests, eating, and pageantry. Choreography would feature the longganisa on bilaos or native platters. Secular activities meet religious ones, too. City residents commemorate St. Paul in many events; his statue or image typically fronts the spectacle or is highlighted in costumes. The colorful performances and street parades take tourists around the UNESCO World Heritage Site, promoting not just its beloved product but also its world-famous history.
The last full-fledged Vigan Longganisa Festival in 2019 also included an Agriculture Day, an LGBTQ Day, which includes an alay gupit (where haircutters from the community offer free haircuts), a dancesport contest, and talent shows. The highlight however is, of course, the copious consumption of all the different ways you can enjoy Vigan longganisa, which is available in shops, restaurants, and even gracious homes that welcome tourists.
Amid the current context and sanitation protocols, there have been no specific updates about the Longganisa Festival. Fortunately, thanks to the city government’s longstanding and aggressive promotion of its signature sausage, it’s become much easier for tourists to enjoy this delicious specialty anywhere.
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